I shared a message through Hootsuite to my social networks that I found on an old blog post:
Now if you don’t understand 45% of that opening line, this series of articles is probably not one you want to follow. The good news is, YOU DON’T HAVE TO!
The answer is NO. Keep doing what you do best to reach the people you have to reach.
Social media is here to stay. It’s evolving every day. Ultimately the ones who we willingly entrust our social interactions to – with details we wouldn’t tell our doctors – will use it for their benefit (and likely our detriment).
Until then, Social media is in a sea of flux where experts are ones with the business cards and subscribers on YouTube. I have a bit of an axe to grind with so-called social media experts…this isn’t the forum for it, so I digress.
What smaller church pastors need to know about social media
The first thing I want smaller church pastors to know is this: Don’t be overwhelmed with social media. You really don’t need to be on a particular platform or be on any platform (if you’re reading this you’re likely on at least one).
The second thing is this: There are people you can minister to on every social media platform. That’s right, there’s is no need to keep up with the Jones’ on every platform you hear about.
This leads to the truth: If you want to be a pastor on Social Media, find the platform you enjoy being on.
I’m a big fan of Twitter. Facebook I like for people I actually know. YouTube I use, but more as a resource for my blogs. I do all my networks (Twitter, LinkedIN, Facebook, GoodReads) in the morning as I wait for my kids to get ready for school. I don’t suggest anyone follow what I do. I’ve been called a social media savant and I don’t wish that curse on anyone.
Over the next several Tuesday posts I’ll be sharing about the different networks and tools I use to introduce you to how you might be able to care for your flock or minister even more broadly. If you have areas you’d like me to discuss, share them in the comments. If you want to be kept informed, find the Smaller Church Pastors email sign up somewhere in the side bar. (Contact me if it’s not up, I do have a church to take care of as well.)