Posts, which used to be content only, can now be audio or video as well.
Anyone looking out for ways to grow their business or ministry and connect with their audience, should consider this user friendly, and search engine friendly, technology in their marketing strategy.
3 Ways Businesses and Ministries Use Blogs
- To Connect with Your Audience – A blog gives you a tool to connect with your audience on a more personal level and perhaps a more consistent way. RSS technology enables readers the ability to subscribe to content putting your message and information in their email inbox or on their reader.
- To Drive Traffic – Optimized content is what you get with every blog post. Search engines love blogs and you can add plug-ins and widgets that capitalize on SEO tactics and social networking strategies. The end result is a boost in traffic and ultimately profits.
- To Increase Awareness – In addition to your current marketing strategy, which may include articles, advertising, direct mail, autoresponders, and social networking, a blog increases awareness of your company. This increases your opportunities both to grow your customer base and also your partnership and business opportunities.
Blogging is a great way to build a business or ministry whether it’s a standalone blog or as part of your website. We’re going to look more at blogging in this series of posts.
Do you use a blog? List it in the comments and I’ll be sure to check it out and comment back a few thoughts for.